Q: Companies are not sure if internet marketing will be effective
in their particular market with their prospects and customers?

A: I can understand this concern. This is a new media and there are
so many offerings available that it all becomes very confusing.
That's certainly the way we felt when we started getting into this media  
and there's a lot of hype out there. Does it really work?

We've seen first hand the powerful impact that internet marketing has
had on ours and many of our clients' companies.

Our hands on experience has shown it works and increses the client base because it accesses new clients that the traditional marketing methods cannot get to. – all because of Google Adwords. Fantastic
result.

Q: How can I list/register on fashionOFAustralia.com.au?

A: Go to the Register / Login area (top right hand corner of the home page).

Q: What is the cost of multiple listings?

A: www.IDID.com.au has a sliding scale of fees for multiple listings - go to Contact Us and email or phone the office direct.

Q: Is there any advantage to multiple listings?

A: More exposure means more enquiry - more enquiry means more choice - more choice means more profitable $'s.

Q: Does anyone have any feedback as to how well listing on an IDID.com.au directory such as fashionOFAustralia.com.au works?

 A: As an architect www.michaelwittyarchitects.com.au our practice has a banner ad on the home page of restaurantsOFAustralia.com.au and we have ordinary listings on both the architects and building designers sites - www.architectsOFAustralia.com.au & www.buildingdesignersAustralia.com.au - with listings tailored to those individual markets.

70% of our enquiry now comes from these listings and 90% of those enquiries are converted into $'s.

We are now more profitable, spend less time marketing our product and service, we are able to devote more time to providing a better service, we are able to allow more time for design which creaters a better product for our client. The reality of these sites is that the enquiry we receive knows what we do before they talk to us. As a direct result converting this enquiry into $'s takes less time and gives us choice. Being able to choose the client or project for us means profitability and greater control of your cash flow.

We cannot recommend these sites more strongly for the $'s spent they are so cost effective compared to all other forms of marketing or advertising and we have done them all! In essence 'they work!' 

Call (0402 242 666) or email - michael@michaelwittyarchitects.com.au - if you want further feedback.

 Q: Do I get any feedback and stats when I list on fashionOFAustralia.com.au?

A: Yes - that is one area that sets this site apart from other forms of marketing it provides regular feedback and stats. The site provides stats on which images attract most interest and what text is of interest.

Q: Why list on fashionOFAustralia.com.au?

A: Because it works, its cheap and its powerful!

How else to people find you when they have not heard of you let alone seen you!

Because it provides a presence in the marketplace. Any fashion designer or outlet not listed on the directory of fashion in Australia is not perceived as being serious about maintaining his or her presence in the 21st century marketplace - the era of the internet.

A perceived presence in the marketplace establishes credibility.

Without credibility you lose the ability to be looked at.

If you are not seen you cannot be found.

A serious designer or outlet who becomes complacent & does not continue to pursue all avenues to reinforce & improve its position in the marketplace by taking advantage of every opportunity for exposure will lose the edge and be replaced by more aggressive competition.

Q: What is the best way to market a designer or outlet?

A: Do anything and everything to increase the exposure of your name in the marketplace - you need to be found - if no one knows of your name or your practice - then they won't think of going to talk to you about their next purchase.

BE SEEN BE FOUND

www.fashionOFAustralia.com.au means exposure

Q: I don't need to advertise I rely on word of mouth!

A: Then you are kidding yourself!

Any businessman ('worth their salt') knows that to be a success is easy all you need is the right location, good designs, be easy to get to, have a good price structure, be open to new ideas, have a niche market, provide good attentive friendly service and create a return client out of each sale. 

To be able to remain successful is the hard part!

To maintain a successful business you need to grow your client base!

To stagnate (or mark time) is a recipe for failure! 

Having a niche market can be a two edged sword! Clients don't return or get tired of the niche.

Always remember ....... clients die! - clients move away! - clients find another designer or outlet! - clients get sick! - clients have a good experience and expect it! - clients have a fantastic experience and they might tell their best friends but they have one bad experience and they tell the world!

Exposure - exposure - exposure means a greater chance of 110% sell out (& more) . This means $'s

www.fashionOFAustralia.com.au gives you the exposure you need.

Q: I don't need to - I have a web site!

A: Your web site is just an electronic magazine advertorial - if it is not found it is useless - you might spend $2-3000's on a web site/glossy magazine advertorial but if the person looking for a restaurant does not pick up that magazine and flick open the page containing your advertorial (or find your web site) then those $'s spent are useless!

Your web site is only useful for clients who know the name of you or your practice!

This site is the means to find you when they do not know your name!

This directory is a search protocol within the internet by which a patron who does not know the name of your practice can find you and see your work.

www.IDID.com.au has spent many 1000's of $'s ensuring www.fashionOFAustralia.com.au comes up on page one of all the principle search engine searches on the internet.

A: Bad service, bad attention to detail and not listening to your customers!

Q. Cost to list on the directory. 

Nothing it is free

Q. People aren't sure that internet marketing will make such a difference to their marketing results.

A. Let's look at what sets internet marketing apart...
It is so much more cost effective. Communicating with your
prospects and clients (in many different forms) will be just
a fraction of the cost.

Campaigns can be delivered in a matter of a few days, even the same day!

You can measure everything immediately. You'll know which
messages work, what offer gets the most responses, what
products/services are most needed, etc.

The ability to adapt and change campaigns is so much faster
because of the immediacy of your marketing results and the
ease to get new campaigns delivered to your prospects and
clients.

This responsiveness of internet marketing is a key advantage. It gives you the ability to act as good as immediately.